Salt wanted his stores to remind American customers of England, but made concessions in their design. Salt said the ranges were 'the heart of the operation'. The Nuttall ranges used by Salt were 18 feet long and had glass fronts so patrons could watch their orders being cooked. We import our stoves from Henry Nuttall in Britain, a master at the art of making frying ranges. We insist on special stoves to get the heat up proper and even enough to turn out decent fish and chips.

I believe you must have the proper cooking equipment. Salt often referred to the brand during news interviews, saying: Salt specified Nuttall equipment for his franchised fish and chip stores. Salt was the sole US and Canadian sales agent for Henry Nuttall fish and chip frying ranges and related equipment. Therefore, I insisted my name be on the sign. It is not a matter of ego but of responsibility to your customers. A man who takes pride in the product he is offering the public and who personally stands behind it. In England, as you may know, a good shop carries the name of the merchant. When Salt decided to start franchising his fish and chips stores, marketing advisers suggested he use 'a real English name such as 'British' or 'London', or 'Picadilly' or 'Old English'' to name his brand. Authentic English Fish and Chips Shoppe'. īy 1967, Salt owned two more fish and chip stores, one in Sunnyvale and one in Santa Cruz. By 1966, the Sausalito store was selling fish and chips in a checked paper basket and encouraging customers to 'eat fish as you walk along. It was reported the Salts planned 'to establish a number of franchised shops in various locations throughout the Bay Area and perhaps even more extensively'. Salt's wife Grace managed their first fish and chip shop in Sausalito while Salt opened another store in Berkeley. Salt opened 'Salt's English Fish & Chips Shop' in Sausalito, California in 1965. 'I decided to bring the business here because all the tourists told me if they had fish and chips in America like I cooked them, I'd have a great business'. Haddon Salt, born October 18, 1928, in Stanfree, Derbyshire, England, emigrated with his wife and three children to California in 1964 with $10,000. 5.3 Menu expanded beyond original 'fish and chips' concept.5.2 Larger 'Seafood Galley' store format.3.4 Corporate buy-back of existing franchises.3 Aggressive franchise program begins, abruptly stops, restarts.1.4 Insistence on providing customers both quality food and experience.The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category 'Performance'. This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category 'Necessary'.

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